What an engagement looks like, end to end. Six steps from audit to launch. What's included, what isn't. What it costs. The questions I get asked. And a real sample audit you can open in your browser.
Hey, I'm Juls.
I like custom websites. Not the kind where a designer drops your logo on the same template every other shop or creative in the neighbourhood is using, but the kind that reads as specifically yours and stays yours after I hand it off.The reason this isn't a presumptuous claim is that I've spent thirteen years designing spaces inside video games for a living. Five at Splash Damage in London, UK, on Gears of War 4 and 5. The rest at Ubisoft Toronto on Far Cry, Splinter Cell, and Prince of Persia.My day job taught me to look at a frame and care, possibly more than is reasonable, about every object in it. That habit translates.I do this on the side, one client at a time, shaped around what each project actually needs.
Six beats. You weigh in on every step.
Starting around $1,500 for the simplest builds. Scales with scope from there. Written, fixed-price quote in 3 business days. 30% deposit. Code ownership transferred at launch.
One-time cost. You own the site. No monthly. No platform rent. No expiry.
A page you open and keep. No download. Hover an entry to preview.
Templates are generic shells. Your business poured into someone else's design. Every café on Squarespace looks like every other café on Squarespace.
A custom build starts from your content and gets shaped around what makes your business different. Practical differences: custom sites usually load faster on phones (matters for Google rankings), they don't break when the platform pushes an update, and you own everything: the design, the code, the files. The site comes with you if you ever leave me. It's a one-time cost. No monthly subscription quietly adding up to thousands over the years.
Greyboxing is the level-design stage in video game development. You block out the rough shape of a space before worrying about graphics or polish. We do it because it's easy to change at that stage. Every layout decision gets made with the art director before anyone spends weeks on detail work.
A website works the same way. The first weeks are about getting the shape right: how the site is organized, rough page layouts, the style direction, what the voice sounds like. You see all of it. You weigh in on all of it. The polish only starts when we both agree on the shape underneath. Built with you, not at you.
Free written report. No strings. I read every page, note what's working, what's broken, what to do first. Link in your inbox in 3 business days.